Gay-Friendly Auto Brand Perception Does Not Mean Gays, Lesbians Will Buy
"One of the most interesting findings is that Subaru is not the most popular brand with either Gay Men or Lesbians. Toyota holding the top spot is not a surprise; they sell more cars" said LaMuraglia. "What really stands out is when we compared market share of the LGBT New Car buyer in this study to the overall market. Subaru isn't in the Top 10 for Gay Men and is only fourth for Lesbians".
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